Nudging and Behavioral Architecture
Applied behavioral science is a relatively new concept within the business community. This short video is part of planned series of videos to increase awareness and improve the implementation of behavioral science initiatives in business. These videos complement material from the book, Inside Nudging: Implementing Behavioral Science Initiatives.
This video addresses the questions, “What is Nudging?” and “What is Behavioral Architecture?”
More short behavioral science videos by Steve Shu