The Soul of Wit
According to a series of psychological studies discussed on Psychology Today, research participants are able to successfully communicate sarcasm and humor in a mere 56 percent of emailsand most of the senders had no idea their attemps were so ineffective.
How do you avoid this? The article gives some tips:
This is a great reminder, especially when writing pitches or cover letters. Wit can be a great toolas long as most readers get it. Clearly, subtlety is not the soul of wit.
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