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How Do Behavorial Scientists Think We Should Deal With Reason And Emotion In Our Decisions?

The balancing act is tricky, and I think context and desired outcomes matter. For example:

What Could Be the Relationship Between Design, Behavioral Sciences and Innovation?

One concept that I describe in my recent book, Inside Nudging: Implementing Behavioral Science Initiatives, draws from Roberto Verganti. He uses the term, “Design-Driven Innovation.” I re-coin the concept as “Meaning-Driven Innovation” to ease the explanation a bit. The concept is that in order to innovate under such a framework, one needs to change the relationship between the product or service and the end user.

How to Prepare for the Next Wave of Entrepreneurship

Steve Case is the co-founder of America Online, the company that democratized online access. Steve is currently the chairman of the Revolution investment firm and also the Case Foundation. President Obama named him Presidential Ambassador for Global Entrepreneurship. Additionally, Steve has chaired Startup America and Startup Weekend, initiatives to promote entrepreneurship.

Worried about paying off holiday debts in January? Don’t! Trust OVLG

Worried that January’s long credit card bill would ruin your December’s happy days? Panicked that all your magical memories of Christmas will be... Continue reading

This Veterans Day: Show a new path to the veterans

“A hero is someone who has given his or her life to something bigger than oneself.” - Joseph Campbell. Eleventh November is observed as the Vet... Continue reading

Wilde Agency Interview With Steve Shu: Nudging, Behavioral GRIT & The Effort It Takes

The Wilde Agency graciously interviewed me regarding behavioral economics and

Last-minute financial moves you must make in this tax season

File a new W-4 form for a better return on investment. Book your air tickets to keep your expenses down on your summer travel plans. Check ho... Continue reading

Thanksgiving 2015: 4 Financial prospects to be thankful for

You are often thankful for various things like good health, promising relationship, etc. But, why not thank those financial prospects that come your... Continue reading

New Resolutions and Fresh Starts

As we approach the year-end, I wanted to share some thoughts from my book, The Consulting Apprenticeship: 40 Jump-Ideas for You and Your Business. It is a technique that I’ve seen a number of operating companies and management consulting firms use effectively. I’ve usually called it the Spring Cleaning technique, to connote a sense of renewal that often comes with the pastime of cleaning and refreshing a home early- to mid-year. That said, the technique can really be applied at any time of year.