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A Brief Intro to Behavioral Science

Applied behavioral science is a relatively new concept with the business community. This short video is part of planned series of videos to increase awareness and improve the implementation of behavioral science initiatives in business. These videos complement material from the book, Inside Nudging: Implementing Behavioral Science Initiatives.

How Do Behavorial Scientists Think We Should Deal With Reason And Emotion In Our Decisions?

The balancing act is tricky, and I think context and desired outcomes matter. For example:

Wilde Agency Interview With Steve Shu: Nudging, Behavioral GRIT & The Effort It Takes

The Wilde Agency graciously interviewed me regarding behavioral economics and

4th of July 2016: How to celebrate freedom

The 4th of July is observed as a federal holiday in the United States. After all, it’s NATION’S BIRTHDAY! Independence Day celebration is a gran... Continue reading

Last-minute financial moves you must make in this tax season

File a new W-4 form for a better return on investment. Book your air tickets to keep your expenses down on your summer travel plans. Check ho... Continue reading

Thanksgiving 2015: 4 Financial prospects to be thankful for

You are often thankful for various things like good health, promising relationship, etc. But, why not thank those financial prospects that come your... Continue reading

What Could Be the Relationship Between Design, Behavioral Sciences and Innovation?

One concept that I describe in my recent book, Inside Nudging: Implementing Behavioral Science Initiatives, draws from Roberto Verganti. He uses the term, “Design-Driven Innovation.” I re-coin the concept as “Meaning-Driven Innovation” to ease the explanation a bit. The concept is that in order to innovate under such a framework, one needs to change the relationship between the product or service and the end user.

OVLG gave me the perfect recipe to smash debt: Live on one income

This post has been made by KM, an ordinary girl who paid off debts by living on one income and accepting OVLG as her financial friend. “Sometimes... Continue reading

How to Prepare for the Next Wave of Entrepreneurship

Steve Case is the co-founder of America Online, the company that democratized online access. Steve is currently the chairman of the Revolution investment firm and also the Case Foundation. President Obama named him Presidential Ambassador for Global Entrepreneurship. Additionally, Steve has chaired Startup America and Startup Weekend, initiatives to promote entrepreneurship.

Worried about paying off holiday debts in January? Don’t! Trust OVLG

Worried that January’s long credit card bill would ruin your December’s happy days? Panicked that all your magical memories of Christmas will be... Continue reading