The Forbidden Fruit of Finance
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My new book, Inside Nudging: Implementing Behavioral Science Initiatives, will be released in June 2016.
Steve Case is the co-founder of America Online, the company that democratized online access. Steve is currently the chairman of the Revolution investment firm and also the Case Foundation. President Obama named him Presidential Ambassador for Global Entrepreneurship. Additionally, Steve has chaired Startup America and Startup Weekend, initiatives to promote entrepreneurship.
Worried that January’s long credit card bill would ruin your December’s happy days? Panicked that all your magical memories of Christmas will be... Continue reading
“A hero is someone who has given his or her life to something bigger than oneself.” - Joseph Campbell. Eleventh November is observed as the Vet... Continue reading
I am in the process of publishing an update to Inside Nudging: The Excerpts (as a free release in Apple iBook format and in paperback form for talks, workshops, and academic inquiries). The update includes:
A Perspective on How Behavioral Economists Think We Should Deal With Reason and Emotion in Decision Making
I thought I would re-post an answer to a question I was asked to answer on Quora, as it illustrates a conceptual flavor of how knowledge of behavioral economics can be applied to help navigate behavioral obstacles and opportunities.
How do behavioral economists think we should deal with reason and emotion in our decisions?
The balancing act is tricky, and I think context and desired outcomes matter. For example:
File a new W-4 form for a better return on investment. Book your air tickets to keep your expenses down on your summer travel plans. Check ho... Continue reading
You are often thankful for various things like good health, promising relationship, etc. But, why not thank those financial prospects that come your... Continue reading
As we approach the year-end, I wanted to share some thoughts from my book, The Consulting Apprenticeship: 40 Jump-Ideas for You and Your Business. It is a technique that I’ve seen a number of operating companies and management consulting firms use effectively. I’ve usually called it the Spring Cleaning technique, to connote a sense of renewal that often comes with the pastime of cleaning and refreshing a home early- to mid-year. That said, the technique can really be applied at any time of year.
It is easy to get plunged into a sea of despair when confronting mammoth debt burdens. When you fail to pay them with normal and minimal efforts, yo... Continue reading
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