The Forbidden Fruit of Finance
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Applied behavioral science is a relatively new concept with the business community. This short video is part of planned series of videos to increase awareness and improve the implementation of behavioral science initiatives in business. These videos complement material from the book, Inside Nudging: Implementing Behavioral Science Initiatives.
The balancing act is tricky, and I think context and desired outcomes matter. For example:
The Wilde Agency graciously interviewed me regarding behavioral economics and
The 4th of July is observed as a federal holiday in the United States. After all, it’s NATION’S BIRTHDAY! Independence Day celebration is a gran... Continue reading
My new book, Inside Nudging: Implementing Behavioral Science Initiatives, will be released in June 2016.
File a new W-4 form for a better return on investment. Book your air tickets to keep your expenses down on your summer travel plans. Check ho... Continue reading
You are often thankful for various things like good health, promising relationship, etc. But, why not thank those financial prospects that come your... Continue reading
One concept that I describe in my recent book, Inside Nudging: Implementing Behavioral Science Initiatives, draws from Roberto Verganti. He uses the term, “Design-Driven Innovation.” I re-coin the concept as “Meaning-Driven Innovation” to ease the explanation a bit. The concept is that in order to innovate under such a framework, one needs to change the relationship between the product or service and the end user.
This post has been made by KM, an ordinary girl who paid off debts by living on one income and accepting OVLG as her financial friend. “Sometimes... Continue reading
Steve Case is the co-founder of America Online, the company that democratized online access. Steve is currently the chairman of the Revolution investment firm and also the Case Foundation. President Obama named him Presidential Ambassador for Global Entrepreneurship. Additionally, Steve has chaired Startup America and Startup Weekend, initiatives to promote entrepreneurship.
Worried that January’s long credit card bill would ruin your December’s happy days? Panicked that all your magical memories of Christmas will be... Continue reading
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