The Forbidden Fruit of Finance
Top 10 Articles
In their book, Absolute Value: What Really Influences Customers In The Age of (Nearly) Perfect Information, Emanuel Rosen and Itamar Simonson explain a new approach to planting seeds to build awareness for a new product or service. Their idea is that the gradual adoption, trickle-down approach that started when Moses went to see God is less applicable today because online information is getting fast, free, and perfect.
I’ve lived in California for forty years, and I have never visited Yosemite until last week. Wow, I was missing so much. The epic nature of the park is mind boggling. Here are pictures from my visit.
Don’t be a fool like me: visit Yosemite as soon as you can!
(Photographed with a Sony A7 II, courtesy of my friends at Sony.)
The art of board management is a skill that you need to master because it can mean your survival and at least greater leeway in managing your startup. The first issue is deciding when you need a board.
If you take outside investment, then you will have to create a board because your investors will want a say in how you manage the company. Even if they don’t, you should create a board when you accept other people’s money in order to establish high fiduciary standards.
Although this may bite me in the butt someday if it’s booked solid, I’d like to tell you about the Hyatt Place in Austin, Texas. I will at this hotel every time that I go to SXSW.
Entrepreneurs face hundreds of decisions when they start a company, and there’s often a temptation to optimize each one of them—sometimes by breaking new ground. However, it’s best to focus one’s energy and attention on milestone issues. My experience and expertise is with US companies, but these are generally accepted startup practices:
Since SXSW my first reaction when I see something worth sharing is to meercast it. I love Meerkat’s ease of use, immediacy, and visual feedback of seeing who’s watching and reading their comments. The gratification of meercasting is amazingly high.
My time-tested, battle-hardened best tips to help you create the best presentations possible. If you feel the need to be creative, do it in your product design, not your pitch.
Several times a year a group of executives from startups do a six-minute demo of their products to an audience of venture capitalists, analysts, and journalists. This name of the event is, logically, DEMO.
It’s a great occasion—especially if you understand the dance that’s going on: Entrepreneurs acting as if they don’t need venture capital, and venture capitalists acting as if they don’t need entrepreneurs. (This is like acting prudish in a brothel.)
More “stock photos.” This time from the Social Media Marketing World conference in San Diego, California.
Some aspiring entrepreneurs are already working for a big company. Like external entrepreneurs, they dream of creating innovative products. They, too, must prototype, position, pitch, bootstrap, recruit, fund, partner, sell, and support. The purpose of this minichapter is to explain how to do all this when you’re employed by a large business.
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