The Forbidden Fruit of Finance
Top 10 Articles
Doctors conduct postmortems to figure why people died. They do this to solve a crime, prevent the death of others, and satisfy curiosity. However, once somebody dies, it’s too late to help him.
This is a reprint from Leave Your Mark: Land Your Dream Job. Kill it in Your Career. Rock Social Media. By Aliza Licht.
Once upon a time there were two engineering PhDs who were clueless about how to start a company. All they knew how to do was code. They were so desperate for money and adult supervision that when an experienced businessperson showed interest and offered to help raise money, they, in their own words, “followed him like dogs.”
These are pictures from the Porsche factory in Stuttgart. I even got a ride in a 918!
In the real world, you don’t have infinite resources; you don’t have a perfect product; and you don’t sell to a growing market without competition. You’re also not omnipotent, so you cannot enforce what people think your brand represents. Under these assumptions, most companies need all the help they can get with branding.
This is my advice to help you.
In their book, Absolute Value: What Really Influences Customers In The Age of (Nearly) Perfect Information, Emanuel Rosen and Itamar Simonson explain a new approach to planting seeds to build awareness for a new product or service. Their idea is that the gradual adoption, trickle-down approach that started when Moses went to see God is less applicable today because online information is getting fast, free, and perfect.
At any conference, there are ten times more panelists than there are keynote speakers, so the odds are higher that you’re on a panel than giving a keynote speech. Therefore, rocking a panel is an important skill for evangelists, too.
In the early days of starting up, the ability to scale is overrated. “Scale,” in case you haven’t heard the term, refers to the concept that there are processes in place that are fast, cheap, and repeatable because there will soon be millions of customers who generate billions of dollars of revenue.
After my visit to Stuttgart, I went to Berlin to speak for Russell Reynolds. Berlin is a very interesting city with many places to visit.
These are my pictures from the Mercedes-AMG facility. This is where the AMG GT is made.
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