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The Art of the Business Model

A good business model forces you to answer two simple questions: “Who has your money in their pockets?” And “How are you going to get it into your pocket?”

These questions may lack subtlety, but making money isn’t a subtle process. More elegantly stated, the first question involves identifying your customer and the need that she feels. The second question creates a sales mechanism to ensure that your revenues exceed your costs.

Wanted: Reviews of The Art of the Start 2.0

I’m looking for people to review The Art of the Start 2.0. If you’re interested, please complete this short form:

https://alltop.wufoo.com/forms/sign-up-to-review-the-art-of-the-start-20/

Space is limited, so when the spots are gone, they’re gone!

My Advice to 22 Year-Olds

As I write this, I’m three months short of the big 6O. Here’s some advice based on thirty-eight more years of living than you have.

Challenge the known and embrace the unknown. Accepting the known and resisting the unknown is a mistake. You should do exactly the opposite: challenge the known and embrace the unknown. Now is the time to take this kind of risk because you have less to lose and everything to gain. Great things happen to people who question the status quo.

How to Find a Co-Founder

People love the notion of the sole innovator, but this notion is wrong. Successful companies are usually started, and become successful, with the contributions of at least two people. Yin and yang, maker and seller, dreamer and pragmatist — call it what you will. After the fact, people may recognize one founder as the innovator, but it takes a team to make a new venture work.

Derek Sivers, the co-founder of CD Baby, said it best: “The first follower is what transforms the lone nut into a leader.”

How to Calculate Your Royalty

If you’re thinking of writing a book, use this site to calculate your royalties from Amazon, Apple, Barnes & Noble, Google, and Kobo:

http://apethebook.com/calculator/#top

Free social-media webinar with Mari Smith and me

Mari Smith and I are going to have a rocking time explaining the seven hottest social-media business trends in a FREE webinar. Sign up here:

http://bit.ly/7_smtrends

See you on March 28th!

One day only: Save 80% on APE to learn how to publish a book

My latest book, APE: Author, Publisher, Entrepreneur–How to Publish a Book,  goes on sale today for one day. The regular price is $9.99. Today’s price through the Kindle Daily Deal is $1.99. 

If you’re interested in writing and publishing, please check it out here

The Story of a Million-Dollar Etsy Business

Interesting story of how Alicia Shaffer sells $1 million of fashion items via her Etsy shop. It’s fantastic that Etsy has created a market like this–democratizing commerce and crafts!

There is some controversy about whether her products are handcrafted “enough,” but there are marketing lessons to learn from her success, nonetheless.

 

How to Rock the First 90 Days of a Job

There are two components to getting off to a great start on a new job: what to avoid and what to accomplish. This post explains both components. First, there are four ways to blow it. They form the acronym LAST:

APE: How to Publish a Book

In 2011 the publisher of one of my books, Enchantment, could not fill an order for 500 ebook copies. Because of this experience, I self-published my next book, What the Plus!, and learned first-hand that self-publishing is a complex, confusing, and idiosyncratic process. As Steve Jobs said, “There must be a better way.”

Hindsights Speech

This is the text of a baccalaureate/graduation speech that I’ve given to several high schools and colleges. In this case, it’s the version from 6/11/95 for Palo Alto High School.

Speaking to you today marks a milestone in my life. I am 40 years old. 22 years ago, when I was in your seat, I never, ever thought I would be 40 years old.

APE: Author, Publisher Entrepreneur–How to Publish a Book now available in softcover

Amazon start selling the paperback edition of my latest book, APE: Author, Publisher, Entrepreneur. APE explains how to publish a book by breaking the process down into three stages: