How to Change the World
Description:
Entrepreneurship, marketing, venture capital, & evangelism
How to Set Up Google Mail Across a Small Company by Joe Moreno
Did you know that Google offers free e-mail accounts for small businesses with up to fifty accounts each with seven gigabytes of storage? It’s called Google Apps Standard Edition, and you can use it with your own business or personal domain name which gives you the ability to send and receive e-mail with your-name@your-domain.com.
The initial setup only requires some routine technical work:
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Pictures from my trip to the Winter Olympics
Having a great time in Vancouver. If you want to see how great, check out my pictures from Day 1 and Day 2.
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How to Avoid Gullibility
We’ve all been sucked into doing something stupid, right? Fortunately, Steven Greenspan has written a book called Annals of Gullibility. In its conclusion he explains how to avoid gullibility, and I’ve provided a synopsis for you. Read the full story at the American Express Open Forum.
More on psychology if you need the advice.
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How to Be Empathetic
By definition, good marketers are empathetic. That is, they have a capacity to understand and care for the needs of others. Bruna Martinuzzi explains how to be empathetic over at the American Express Open Forum.
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How to Not Be Annoying on Twitter
Amber MacArthur explains how to not be annoying on Twitter over at the American Express Open Forum. Sage advice for you to develop a great reputation and following on Twitter.
More Twitter tips.
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The Elements of Guyle: British Blogging
Want to make your blog classier? You should blog like a Brit. I explain how to do this in ten easy steps.
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How to follow the Apple announcement
Follow the Apple announcement at Apple.alltop. We aggregate over 200 sources there.
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5 Social Media Tools for Small Businesses
Amber MacArthur provided a list of the five social-media tools that small business should begin with. They aren’t the latest—but you might not want to be at the cutting edge at all times. Read her posting to learn how to get going.
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8 ways to use social media
Here’s a great video by Lewis Howes on how companies should use social media. In less than six minutes, you can learn the elements of good social-media practices.
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Fact-checking 2.0
If you want to read about how fact-checking isn’t done these days, read how BusinessWeek published a story about how I was getting paid $900/tweet. Except that I wasn’t. In fact the premise of the story was wrong, so it pulled the story—after the fact. Which is rather odd. Journalism 2.0?
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