If you're thinking of writing a book, use this site to calculate your royalties from Amazon, Apple, Barnes & Noble, Google, and Kobo:

http://apethebook.com/calculator/#top

In 2011 the publisher of one of my books, Enchantment, could not fill an order for 500 ebook copies. Because of this experience, I self-published my next book, What the Plus!, and learned first-hand that self-publishing is a complex, confusing, and idiosyncratic process.

My friend, Carmine Gallo, has written a book called The Apple Experience: Secrets to Building Insanely Great Customer Loyalty. The Apple Store is the most profitable retailer in America, generating an average of $5,600 per square foot and attracting more than 20,000 visitors a week.

Mari Smith and I are going to have a rocking time explaining the seven hottest social-media business trends in a FREE webinar. Sign up here:

http://bit.ly/7_smtrends

See you on March 28th!

In 1983 I saw a Macintosh for the first time and fell in love. I loved Macintosh so much that I wrote a book about it. In 2011 I saw Google+ for the first time and fell in love again. And now for the second time in my career, I’ve written a book about a product: What the Plus! Google+ for the Rest of Us.

Now this is a fun project. I’m helping Sam Adams “tap” the knowledge of beer drinkers and crowd source its next brew. Join the party by getting the app and designing your beer:

The final brew will be released in Austin in the first week of March.

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