Example Companies Involved with Behavioral Economics
Here are some firms and practice groups in the behavioral science and economics space:
- Behavioral Insights Team – Home – Behavioural Insights Team
- BEworks – Home – BEworks
- BeSmart at Boston Consulting Group
- BVA: BVA : BVA Nudge Unit
- The Decision Lab – The Decision Lab – Behavioral Science, Applied. (Disclosure: I am formally an advisor there)
- Digitai – Digitai (Disclosure: I work there)
- FehrAdvice – FehrAdvice & Partners AG
- Ideas42 – Home – ideas42
- Ogilvy: Ogilvy Launches Center for Behavioral Science
- PwC: Inside behavioral economics
- TGG Group – TGG Group – About
These days I see an increasing number of internal behavioral economics groups or initiatives starting within traditional companies or organizations. Here are some examples:
- AIG Behavioral Science Team
- Alpha powered by Telefonica: Alpha Health
- Clover Health: New to Clover Health’s C-suite: A chief behavioral officer
- Geisinger: Research Director, Applied Behavioral Insights @ Geisinger
- Google: Behavioral Insights at Google
- Ipsos: Behavioral Science Principles for Better Digital Advertising
- Lemonade: Lemonade Renters & Home Insurance | Protect The Stuff You Love
- Lloyds Banking Group: Behavioural Economics Specialist – Digital Banking
- Mercer: Personalised Pension Videos
- Microsoft: Microeconomics – Microsoft Research
- Morningstar: Behavioral Insights | Morningstar, Inc
- NEST: https://www.nestpensions.org.uk/schemeweb/nest/nestcorporation/news-press-and-policy/thought-leadership-and-consultations/nest-insight-unit.html
- Opower: Opower UX
- PeoplesScience by Maritz: PeopleScience Launches
- Voya: Behavioral Finance | Voya For Professionals
I also see more independent consultants in this space as compared to what I used to see 10 years ago.
The lists above will be updated from time to time.
Steve Shu specializes in incubating new initiatives with a primary focus on strategy, technology, and behavioral science. He is author of Inside Nudging: Implementing Behavioral Science Initiativesand The Consulting Apprenticeship: 40 Jump-Start Ideas for You and Your Business.
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