Steve Shu's Blog
An Anecdote on How Experimental Design and Statistics Are Used in Behavioral Economics and Business
In recent study I having been working with Hal Hershfield and Shlomo Benartzi at UCLA, we worked with a FinTech company that had its roots in providing a mobile app to Millennials to get them to save incremental money through rounding up purchases. For example, if you bought a cup of coffee for $4.55, you could round things up to $5.00 and save the incremental $0.45.
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Example Companies Involved with Behavioral Economics
Here are some firms and practice groups in the behavioral science and economics space:
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One of the Best Ways to Market Yourself as a New Consultant
One of the best ways to market yourself as a consultant is by having someone refer you to a client prospect. This type of marketing can be viewed through the lens of “networking by helping someone” (in contrast to networking and just meeting lots of people). These are investments you make to both build your reputation and professional networks.
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What Is It Like to Work in a Nudge Unit?
This post is based on a question that was posed to me on Quora, What does it look like to work at the Behavioural Insights Team, or any other Nudge Unit?
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How Do Consultants Stay Organized Before Creating Client Deliverables?
This post is based on a question posed to me on Quora.
Individual consultants and engagement managers usually develop their own ways of organizing information. Here are a few concepts I have used (but situations vary widely based on the situation and team composition):
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Is Behavioral Economics Used in Business?
This post is reproduced from an answer that I wrote on Quora to the question posed to me, “Is Behavioral Economics Actually Used in Business?”
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Behavioral Economics Versus Behavioral Science
There will be different perspectives on the definitions of these two terms depending on context. Put simply, behavioral economics lies at the intersection of economics and psychology.
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Thoughts About Finder’s Fees to Other Professional Services Providers as a Consultant
This answer is based on a question posed to me on Quora.
I’ve only used finder’s fees sparingly over the course of my professional services career. Here are some reasons why:
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How Do Consultants Handle Situations With Clients Who May “Laugh” at Them Relative to Projections and Opportunity Outcomes?
Here are some thoughts on how consultants prepare for and handle these types of situations:
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The Real Key to Performing a Competitive Assessment
Assuming that one has capable resources to get the job done, the most important thing needed for a competitive analysis is an articulation of the true problem statement. The need to perform a competitive analysis is not a problem statement in of itself. Is the problem statement a broad one to simply formulate strategy? Unlikely. Not focused enough. Perhaps it is about assessing the atrractiveness of services A, B, and C in a particular market? Or perhaps it is about a financial assessment of competitiveness from a risk management perspective?
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