A salient point takes the truth or the fact and makes it communicate the impact of your decision. All salient points are truthful but not all truths are salient points. For example, imagine if a label on the cheeseburger you were about to eat said, “Eat this, and you’ll gain half a pound” instead “Total calories: 1,500.”

Do you have other illustrations of how companies illustrate the salient point and therefore do good marketing? As opposed to providing factual points that don’t…