How to Change the World
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The Art of the Tutorial
Over at the American Express OPEN blog, I posted an article called “The Art of the Tutorial.” If you have a product or service that needs explaining, you should read this article (I don’t know many companies that shouldn’t!). Good stuff from my buddies at Atelier Transfert.
Please mark that you found the posting useful at the American Express site if you did.
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"MyAlltop" Opens--Features Custom Alltop Pages
“We love the new MyAlltop and think it adds the missing piece to the overall Alltop experience…” Jennifer Van Grove, Mashable
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More on the Art of Generating Buzz
Over at the American Express Open Forum, I posted a continuation of an interview with Emanuel Rosen, author of The Anatomy of Buzz Revisited. In this post, he explains when to use Facebook and MySpace and offers advice about generating buzz for an online property like Alltop. Check it out if you’re interested in generating buzz for your company.
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"Audi--Like My Belly Button?" Life with Four Kids and an Audi R8
Sometimes it’s good to be me. For instance, Audi wanted me to blog about its super, duper R8 sports car, so this kind person showed up at my house and handed me the keys to one. Holy kaw! Pinch me: am I awake?
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Guest Post: Memo from Kafka's Castle and What Employers Want to See on Your Resume
Glenn Kelman is the CEO of Redfin, an online real estate brokerage firm. Prior to joining Redfin, he was a co-founder of Plumtree Software, a publicly traded company that created the enterprise portal software market. Prior to starting Plumtree, Mr. Kelman worked as one of the first employees at Stanford Technology Group, a startup that IBM acquired. Mr. Kelman is a member of the Board of Directors for Naviance, a hosted service for schools and colleges. Mr.
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How to Get Retweeted
Over at the American Express OPEN blog I posted a story called “How to Get Retweeted” to explain why and how to get your tweets forwarded by people. Check it out if you want to get more out of Twitter.
More about Twitter at Twitter.alltop and Twitterati.alltop.
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Lessons from the Harvard Recruitment Process
I thought that because Harvard is so prestigious that it could sit back and let the best and brightest students come to it. I was wrong. In “How Harvard Gets Its Best and Brightest,” BusinessWeek reporter William Symonds explains the Harvard recruiting process.
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The Art of Generating Buzz
Over at the American Express Open Forum I just posted an interview with Emanuel Rosen in which he explains the "Art of Generating Buzz."
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Marketing to Moms? Read the Digital Mom Report
Razorfish and CafeMom issued a “Digital Mom” report that examines the role of digital technology in modern moms. (Do yourself a favor and click on the download PDF icon to read the report. It’s the second to the last icon in the navigation bar.)
Here is a quick summary to entice you to read the whole thing. Anyone who is trying to market products or services for moms should read this exellent report.
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Reality Check Book Signing In Menlo Park, CA
I’ll be doing a Reality Check booksigning in Menlo Park, California on this Wednesday, February 4th at 7:30 pm. Here is more info. Hope to see you there!
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