Applied behavioral science is a relatively new concept within the business community. This short video is part of planned series of videos to increase awareness and improve the implementation of behavioral science initiatives in business. These videos complement material from the book, Inside Nudging: Implementing Behavioral Science Initiatives.

This video addresses predominant organization types, implementation elements, and Behavioral GRIT™.

More information on predominant organization model and implementation elements may be downloaded from the support materials page for Inside Nudging and Appendix A.

And for more on meaning-driven innovation, see another post I wrote here.

More short behavioral science videos by Steve Shu