Home page

Profile page

Audit

Search

Starbucks VIA introduction

Guy Kawasaki or Alltop

Monitor

Search for “Prius”

Search for “Prius” or “Civic”

Sell

Dell Outlet

Kogi BBQ

Support

Comcast Cares

JetBlue

Engage

Virgin America

Fandango

Prospect

Camaro

Camaro near Palo Alto

Advanced searches

Surfing or skateboarding (shows how to eliminate extraneous results such as “surfing the web”

How I (Used to) Tweet

- Find

Alltop

StumbleUpon, specifically toolbar

SmartBrief

- Post

Adjix

Twitterfeed

Twitterhawk

How I Tweet Now

- Find

StumbleUpon

SmartBrief

MyAlltop helped me find this.

- Write

BBEdit

- Post

HolyKaw via Posterous (disclosure: I am investor); special case for pictures

- Tweet

Objective Marketer

Campaigns

Button and Frames

Automatic, tweets: Holy Kaw campaign

Case Study: Fandango

@Fandango

Monitor Roger Ebert or grab his RSS feed

Monitor Movies.alltop or grab its RSS feed

Stick RSS feeds into Twitterfeed or Objective Marketer

Tools

One Forty Twitter app store (disclosure: advisor)

Tweetdeck for Mac or PC

Tweetie for iPhone

Adjix for shortening, repeating, and scheduling.

SocialToo for auto-following and spam killing.

Tweetmeme to build traffic (disclosure: advisor)

Twitterfeed to insert RSS feeds

Twitterhawk for automatic tweeting based on keyword searches

CoTweet for a “CRM” approach (disclosure: advisor)

Objective Marketer for tweeting (disclosure: advisor)

Best Practices

Always be linking—“inform.”

Always be responding.

Always be getting retweeted.

Dogmas to Ignore

You should “me-form.” You can but only if you’re Lance Armstrong.

You should not repeat tweets. You shouldn’t if they’re boring, and you have only 100 followers. You can if they’re not, and you have thousands of followers.

You should not automate tweeting with feeds. You shouldn’t if you don’t want to have a life, but you can if you do.

You should not use ghosts. You don’t need ghosts if you’re omniscient, but more smart people looking for good links is always better.

You should make everyone happy. If you’re not pissing someone off on Twitter, you’re not using it right.

One last thing: Text “Alltop” to 44133