More people die each year from pig attacks or coconuts falling on their heads - or even getting their head stuck in an electric car door window - than die of shark attacks!

From James Montier, in the book Just One Thing. 

In a chapter on biases, Montier is describing the emotional impact on the processing of information.  A large number of people believe shark attacks kill more people each year than lightning strikes when in fact death by lightning is 30 times more likely than death by shark.  However, because a shark attack is a more terrifying event, people put more weight on the likelihood of a shark attack than a lightning strike.