How to Change the World
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Is Advertising Dead?
A few weeks ago Garage ran a conference called Revenue Bootcamp. One of the panel featured a group of experts discussing whether advertising was dead for a website revenue model. These experts represent Facebook, Yahoo, Glam, Federated Media, and Microsoft. Click here if you’re interested in using the advertising model.
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How to Restart Your IP (Intellectual Property) Program
Do you have an intellectual property program that needs a kick in the butt? Here are ten tips to restart your efforts to capture and commercialize these assets.
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How to Drive Traffic With Repeat Tweets
One of the dogmas of Twitter is that you shouldn't repeat tweets. I disagree based on a recent test I did where I repeated tweets and got terrific clickthroughs. If you use Twitter for marketing purposes, check out what I did by clicking here.
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My New Business Card
Check out the design of my new business card here. It’s a combination of my company’s logo and a business card—truly making a business card a marketing device. If you have a cool logo, you should do this too!
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How to Figure Out If You're Dealing With a Nutcase
Have you ever wondered about who you’re interviewing for a position, buying something from on Craigslist, dating (or, even worse, who your kids are dating)?
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You're Not Crazy--You're an Entrepreneur
Over at the American Express Open Forum, I posted an article called “You Aren’t Crazy, You’re Just an Entrepreneur” by Pamela Slim. This articles explains the four stages of entrepreneurship—and why you probably not crazy! Check it out by clicking here.
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How to Be On Time
Over at the American Express Open Forum, I explained how to be on time by installing a cool clock on your computer. Check it out by clicking here. It’s simple application that might help you if you tend to procrastinate.
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Why You Need Empathy to Be an Innovator
Over at the American Express Open Forum I posted an article called “Customer-Centric Design: Got Empathy?” by Matthew E. May (@matthewemay). This articles explains why walking a few miles in the shoes of your customers is important when designing products and services for them. Check it out by clicking here.
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Design's Deadly Duo
Over at the American Express Open Forum, I posted an article called “Design’s Deadly Duo” by Matthew E. May (@matthewemay). This articles how companies mistake invention for innovation by making two big mistakes: confusing an unarticulated need with a non-existent one and confusing long lead times with future needs. Check it out by clicking here.
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