How to Change the World



Google strikes back

Eric Schmidt, CEO of Google, strikes back at Rupert Murdoch in an op-ed piece in the Wall Street Journal. Check out what went down today.

Top ten candidates to run GM

There’s a vacancy at the top of GM again. The company faces great challenges, so it’s time to think outside-the-box for a new CEO. Here are my ideas.

How you can get retweeted - Holy Kaw!

Do you want to know what kind of tweets get spread? Dan Zarrella has the answers. For example, 70% of retweets contain links compared to 20% in “regular” tweets. Here are more interesting facts:

1. Retweets have nouns and third-person verbs—that is, they refer to someone or something doing something.

2. The word “you” is the most likely word to occur in retweets compared to tweets.

Top 5 blogging misconceptions

Bob Bessette wrote a great article that talks about 5 blogging misconceptions, and he provides solutions to those challenges.

How to love the low end -

Scott Anthony of the Harvard Business blog, Starbucks’s efforts with its new instant coffee called Via is a great example of how to love the low end of a market. Check out his analysis of this interesting marketing case. (Disclosure: Starbucks is a sponsor of Alltop)

How to stand out in the crowd

Dan Heath, co-author of Made to Stick, explains how to stand out (video) in a crowd. He uses the examples of Voodoo Donut and ZipCar.

10 questions businesses must keep asking

Just because you’re Anna Wintour doesn’t mean you stop wondering about what to wear in the morning. In the same fashion, Forbes presents questions that businesses should never stop asking.

How to stand out in the crowd

Dan Heath, co-author of Made to Stick, explains how to stand out (video) in a crowd. He uses the examples of Voodoo Donut and ZipCar.

Lessons learned from Oprah Winfrey

Oprah Winfrey has changed the world; one episode, book club review, magazine issue, after show, news report, speech, movie role, and television special at a time. Sources of Insight compiled a great list of lessons learned from Oprah Winfrey as well as some of her most famous quotes.

How to write magnetic headlines

Copyblogger compiled eleven articles that explain how to write magnetic headlines. Every one of them is required reading for bloggers and marketers. This one about list posts is my favorite because I posted this today.