Stoney deGeyter compiled the “Best Damn Web Marketing Checklist, Period!” It contains 400 items in over twenty-three topics including domain names, site design, navigation, links, and buttons. The posting is from 2008, so it doesn’t include anything on Twitter, but it’s great nonetheless.

A little more than a week ago, Google announced the roll-out of automatic captions, a new feature to online video that uses speech recognition to turn spoken words into subtitles. In anticipation, Steve Baldwin, of Media Post, made four keen insights into video and the web.

Dan Zarrella, social-media maven, explains how and when to use social media site such as Facebook and Twitter. He is the author of The Social Media Marketing Book. Read the post if you’re wondering how to optimize your social-marketing efforts.

Inc. named 19 bloggers that you should read. We’ve aggregated them all in one place: Inc19.alltop.

The reality is that people and technology is getting better and better a blocking out unwanted interruptions—aka, “marketing.” Brian Halligan is the CEO of HubSpot, and he explains in my post on the American Express Open Forum “how to get found.” It’s all about creating great stuff and letting Google et al do what they do: find great stuff.

By popular demand (and some complaints), I’ve done a FAQ with myself about how I tweet. Hope this helps you use Twitter for your business too. I explain how I use ghostwriters and why I repeat my tweets among other “unusual” practices.