How to Change the World



How to Be Empathetic

By definition, good marketers are empathetic. That is, they have a capacity to understand and care for the needs of others. Bruna Martinuzzi explains how to be empathetic over at the American Express Open Forum.

How to Not Be Annoying on Twitter

Amber MacArthur explains how to not be annoying on Twitter over at the American Express Open Forum. Sage advice for you to develop a great reputation and following on Twitter.

More Twitter tips.

The Elements of Guyle: British Blogging

Want to make your blog classier? You should blog like a Brit. I explain how to do this in ten easy steps.

How to follow the Apple announcement

Follow the Apple announcement at Apple.alltop. We aggregate over 200 sources there.


5 Social Media Tools for Small Businesses

Amber MacArthur provided a list of the five social-media tools that small business should begin with. They aren’t the latest—but you might not want to be at the cutting edge at all times. Read her posting to learn how to get going.

8 ways to use social media

Here’s a great video by Lewis Howes on how companies should use social media. In less than six minutes, you can learn the elements of good social-media practices.


More on social media.

Fact-checking 2.0

If you want to read about how fact-checking isn’t done these days, read how BusinessWeek published a story about how I was getting paid $900/tweet. Except that I wasn’t. In fact the premise of the story was wrong, so it pulled the story—after the fact. Which is rather odd. Journalism 2.0?

Getting off the Book Curve

This is, apparently, going to be “tablet week” if the Apple rumors are true. Read why Jonathan Littman says that it’s time to “Bury Books, Inspire Reading” anyway. It’s all about letting go of the past and jumping to the next curve: scribes, printing press, desktop publishing, website, blog, and now tablet.

How to be a Mensch

The year is still young, so you can still make some good resolutions. Bruna Martinuzzi provides “Twelve Resolutions on How to Be a Mensch.” It includes actions like “be happy for others,” “get rid of grudges,” and “make people feel better about themselves.”

Why You Should Look at Your Company as a "Small Business"

Want to be the next Bill Gates? My buddy, Maryelene Delbourg-Delphis, explains why you should “Look at Your Company as a Small Business” in order to reach your goal. Check it out to learn why saplings are saplings, not little big trees.


Learn more about startups.