How to Change the World

How to Fascinate People

If you ask me, the key to attracting more followers, fans, and “likes” is to post interesting stuff—that is, to fascinate people with the information you find. Over at the American Express Open Forum, I explain “how to be fascinating.”

How to Persuade People

Just posted an article about how to persuade people at the American Express Open Forum. Click here to read it.

How to stay on top of immigration news and issues

People who like to stay on top of immigration news and issues will find Immigration.alltop very useful. We aggregate the best websites and blogs about immigration news there.

Example needed: Invoking consistency

Looking for some unusual examples of invoking consistency to persuade people. This is the concept that if you get people to sign something, verbally agree, identify with a value or type of person, then their desire to be consistent with those items mean that they will follow through. For example, if you tell people you’re concerned about the environment, then you’re more likely to participate in a beach cleanup when asked. Please send examples to

Example needed: Enchanting the influencers

I need an example that illustrates that you often have to enchant more than just the person you’re trying to enchant to try a product or service. There’s also parents, spouses, friends, and colleagues. In fact, you often have to enchant the whole “village.” Of course, you can also use this to your advantage where you get the whole village working on the person for you too. Please send any examples of this to

People who like design will love this collection of sites

We’ve got design totally covered. Check out these sites to see the top blogs and websites in one easily scanned location:

Graphic Design

Web Design


General Design

Interior Design


Example need: Using data to persuade people

I need an example of the use of data to prove a point to do something. The more counter-intuitive the data is, the better. Ideally, it would a brand’s experience. For example, XYZ Coffee Shops thought that no one would by sushi at its stores, but it tried it and the fifty samples were sold out in twenty minutes. The most popular item was uni. Please send an email to if you have an example of how data was used to persuade people.

Need examples: Internalization of values

Looking for some good examples of organizations who have achieved such a close relationship with their customers that their customers have “internalized” the organizations values. Not Apple, please. I don’t want too many Apple examples in my book. Do you have good examples of organizations who have achieved this level of influence with their customers? Please send to Thanks!

Need Examples: Finding something, anything to agree on

Looking for an example in business or history where two opposing entities found something, anything to agree on and eventually worked together. Can be companies, countries, whatever. Just need to illustrate the concept of establishing a beach head.

Please leave as comment or send to Thanks!

How to follow the cool stuff out of NASA

NASA puts out some incredibly cool photos and videos. You can stay on top of what it’s doing by going to NASA.alltop. There’s also Astronomy.alltop.